At a gaming party¹ over the weekend, I met a woman who ordered-up a car from Lyft.

I asked why she hadn’t used Uber and she explained several policies (particularly the ability to tip drivers) which made her feel that Lyft was more humane in its treatment of drivers.

I have no idea if Lyft is better (or worse) than Uber, but it strikes me as interesting that we might be able to signal – or self-identify – by choosing one gig economy platform over another.

It seems entirely sensible that returns to scale for a platform might be diminished by ideology or the demands of self-expression.