I’ll tell you what I tell every creator I’ve discussed this with, though, and that’s that late books will drain every last bit of momentum from any title, no matter how good it is. The notion that if you build it, they will come, no matter when the job is finished, is just plain wrong. Especially if you’re doing a long, involved story – drip-feeding that to readers over the course of years is not going to work. There is too much competition for people’s attention – and not just from comics. They will move on.

– Eric Stephenson, the Publisher of Image Comics