Horace Dediu on Apple at 40:

Buyers are buying experiences… They are buying safety, comfort, convenience, simplicity, productivity.… They are buying hope, satisfaction, escape or vanity. In other words they don’t know what they want but know when they have it.... By employing the product, and a whole lot more—effort, time, mental energy and repetitive actions—they learn to exploit a product to achieve satisfaction.

Products are enablers, as are experiences and software and ecosystems and services. They are modules used in a melee of activity to make the user feel they are making progress. And if that module is better than no module then it will command a price and if it’s better than another module or modules then it will command a premium. And if most people agree then it will be popular with many. And only if all these are true will it create a big number on a report.