Antony Johnston, in an essay entitled, “When You Say ‘I’m Not Into Comic Book Movies’ You’re Probably Lying. You Just Don’t Know It Yet,” hammers home the difference between a genre and a medium:

So next time you find yourself about to say, “Oh, I don’t watch comic book movies”, try to instead imagine saying, “Oh, I don’t watch book movies” with a straight face.

An important lesson still unlearned by countless amateur and professional media critics alike.