April Glaser for Slate:
In October, in what may have been an attempt to dodge new regulatory requirements, Facebook and Twitter both unveiled online transparency tools to help users know more about where their political ads are coming from. Facebook’s do-it-yourself approach included an initiative to show users all the ads that a particular Facebook page buys. Twitter’s plan included a new online dashboard that will ostensibly show who bought the ad, how long its been running, and how the ad was targeted. Neither tool appears to be live yet, though. Political ads on Twitter will also be marked with a special indicator to set it apart from other ads on the platform, the company said in a blog post.
I’m happy to see the FEC isn’t going to roll over for Facebook and Twitter. Sounds like things will be getting better and hopefully the final rules will incorporate clear indicators, disclaimers, and dashboards as well as an API for journalists and researchers.