Kevin Roose for The New York Times:

It’s unlikely that any alt-right protest will make a dent in the bottom lines of multibillion-dollar Silicon Valley behemoths. But by forcing these companies to take sides in an emerging culture war, these activists have already achieved a kind of perverse goal. They have found a new punching bag, and they have proved that in the hyper-polarized Trump era, there is no such thing as neutrality.

What a time to be alive.