Bruce Schneier on Facebook and Cambridge Analytica:

Surveillance capitalism is deeply embedded in our increasingly computerized society, and if the extent of it came to light there would be broad demands for limits and regulation. But because this industry can largely operate in secret, only occasionally exposed after a data breach or investigative report, we remain mostly ignorant of its reach.

This might change soon.

The looming GDPR implementation date is timed like a taught rejoinder to all the privacy jokes which have been made at our expense, behind closed doors.